Pattern hair loss is a medical condition.
Shouldn’t we treat it like one?

Pattern hair loss (PHL) affects more people than almost every other chronic dermatologic condition.

more than cosmetic

PHL isn’t simply a cosmetic inconvenience.

Beyond what’s in the mirror, it impacts confidence, relationships, and mental health, resulting in low
self-esteem and social withdrawal.

 

Yet PHL is often treated as a cosmetic problem rather than a medical one.

 

We believe pattern hair loss deserves the same medical attention as any other chronic dermatologic condition. That’s why we’re working to redefine the way it’s understood—and treated.

PHL Quick Facts

Pattern hair loss affects 50 million men and 30 million women in the U.S. alone.1

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PHL demonstrates
a lifetime prevalence of nearly 50%2

By age 50,

85%

of men will have experienced significant thinning2
~40%

of women will show clinically significant PHL2
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90%
of men with PHL experience some emotional distress.3

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88%
of women with PHL felt the condition negatively affected their day-to-day lives.3

References:

  1. MedlinePlus. Androgenetic alopecia. Updated July 27, 2023. Accessed April 8, 2026. https://medlineplus.gov/genetics/condition/androgenetic-alopecia
  2. American Hair Loss Association, Accessed July 14, 2026. https://ww.americanhairloss.org/mens-hair-loss/ / http://www.americanhairloss.org/womens-hair-loss/
  3. Aukerman EL, Jafferany M. The psychological consequences of androgenetic alopecia: A systematic review. J Cosmet Dermatol. 2023;22(1):89-95. doi:10.1111/jocd.14983